We Tell the World's Most Underknown Stories

Interesting What??

At INSH (short for Interesting Shit) we don't take ourselves too seriously, but we do take our stories seriously. We cover underknown stories and facts about geography, history, science and culture. Our goal is to entertain and educate with the world's most remarkable stories. We show you what you missed, tell the untold and uncover the story behind the story.

We are looking for Partners

We grow through sharing our snackable short-form video content and original, longer-form written pieces on the world's most interesting yet not well-known facts. We are looking to partner with like-minded media brands and distribution partners.

So far:
250 videos
500+ million video views
9+ million shares
1.8% share/view ratio

Success Stories

Free Articles for Publishers

Scratch our back and we’ll scratch yours. You’ll get the rights to publish our articles on your site, for free. In return, you commit to embed the corresponding video in the article, link to your social profiles and credit the INSH author.

Video Distributors and Buyers

  • We produce 5-10 videos per week for distribution
  • Video format is short-form snackable content at ~1-1:30 min length
  • Videos will be 16:9 or square, 1080p
  • Limited branding with 1 second pre-roll and a 4sec postroll
  • Distribution available via MRSS, or Google Drive
  • Option to get clean videos with no mention of "Shit"

Brands: Sponsored Stories

Learn more about our native advertising offer over here. Our audience demographics:

  • 61% is 18-34 years old
  • 34% is 25 – 34 years old
  • 54% male, 46% female

Case Study: The 9/11 Boat lift

We know that everyone loves a hero’s story... Most people don’t know that in the nine hours after the towers fell regular citizens responded to the Coast Guard's call to help evacuate people from Manhattan Island. It became the largest marine evacuation in history.

Our stories are currently distributed by

Contact our Distribution Team

We are looking to work with other media brands and distributors to help spread our content. Let's discuss how we can work together.